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Understanding Wallwrap Advertising in North India What Are Highway Wallwraps? Highway wallwraps are massive vinyl or flex banners mounted directly onto long stretches of roadside walls, bridges, tunnels, or flyovers. They transform otherwise unused infrastructure into eye-catching advertising canvases visible to thousands of daily commuters. In India, these wallwraps are increasingly used by automobile brands, […]

Why Outdoor Advertising Still Works in 2025 The Resilience of Outdoor Advertising in India’s Media Mix In today’s fragmented media world, with social, streaming, mobile and countless channels, you might ask: does outdoor advertising still work? The answer is a clear yes, especially in the Indian context. When we look at outdoor advertising in India,