Reach consumers directly where they live, work, and shop. Our BTL team plans and executes high-impact on-ground campaigns across Lucknow's malls, markets, and residential areas — driving real footfall, trials, and brand recall.
We understand your campaign goal, target consumer, geography, and budget. Then map the best activation zones in Lucknow.
02
Creative & Logistics
Stall design, props, collaterals, branded uniforms, and consumer interaction mechanics — all handled in-house.
03
Execution & Ground Team
Trained promoters and supervisors execute the activation with daily progress updates shared with you.
04
Report & Insights
Post-activation report: footfall reached, leads collected, samples distributed, social media reach, and key insights.
BTL Activations FAQs
Mall activation costs depend on the venue, duration, stall size, and staffing. A 2-day activation at a mid-size Lucknow mall starts from Rs.25,000-Rs.40,000 including stall setup, 2 promoters, and basic collaterals. Large-format activations with fabrication and multiple promoters are quoted on a per-project basis.
Standard activations need 10-15 days lead time for permissions, fabrication, and staffing. For mall activations, 3-4 weeks is recommended as popular malls have limited slots. Festive season slots (Diwali, Navratri, etc.) book out 6-8 weeks in advance.
Yes. Our van promotion fleet covers Lucknow city, the Lucknow-Kanpur highway corridor, and can be deployed to Kanpur, Agra, Varanasi, and other UP cities. Pan-UP campaigns are managed from our Lucknow base with regional partners.
Yes. We have a trained pool of male and female promoters, product demonstrators, and brand ambassadors available for campaigns. All promoters are briefed on product knowledge, brand messaging, and consumer interaction protocols before deployment.
